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Art Direction, The Nethernet (2009)
Ultimately I believe the theming of PMOG and The Nethernet had niche appeal. My friend Alan Yu, who is himself the founder of the iPhone games studio ngmoco:), told me that you can innovate on one of three things: platform, gameplay, or theme. As first time entrepreneurs and game developers, we innovated on all three with PMOG/The Nethernet.
After launching in mid-2008 as PMOG, we realized we needed to make the game more approachable. I lead a rebranding effort and renamed the product The Nethernet. Television producer Jesse Alexander and games producer Alice Taylor from the UK’s Channel 4 advised me as I worked to adapt our web MMO for a broader audience.
The art direction of The Nethernet was meant to be a more mainstream approach to the steampunk theme that was present in PMOG. In large part we kept the general steampunk theme to bring along our community and be able to iterate quickly. I like to think of The Nethernet style as Disney-does-steampunk. The illustrator Colin Adams drew all of the images on this slide with my direction.
Art Direction, The Nethernet (2009)
Ultimately I believe the theming of PMOG and The Nethernet had niche appeal. My friend Alan Yu, who is himself the founder of the iPhone games studio ngmoco:), told me that you can innovate on one of three things: platform, gameplay, or theme. As first time entrepreneurs and game developers, we innovated on all three with PMOG/The Nethernet.
After launching in mid-2008 as PMOG, we realized we needed to make the game more approachable. I lead a rebranding effort and renamed the product The Nethernet. Television producer Jesse Alexander and games producer Alice Taylor from the UK’s Channel 4 advised me as I worked to adapt our web MMO for a broader audience.
The art direction of The Nethernet was meant to be a more mainstream approach to the steampunk theme that was present in PMOG. In large part we kept the general steampunk theme to bring along our community and be able to iterate quickly. I like to think of The Nethernet style as Disney-does-steampunk. The illustrator Colin Adams drew all of the images on this slide with my direction.